Case Study
Email deliverability—Joe Sbiti
Joe is a social media growth coach who has personally grown multiple social media pages to hundreds of thousands of followers.
Now, he teaches his almost 30,000 followers on YouTube how they can get similar results.
Client Feedback
"Working with Omar has been super easy ... I would highly recommend him!"
"Omar fixed my sender reputation and made sure my subscribers were getting my emails."
— Joe Sbiti
❌Problems
1. Spam Folder Issues:
Almost all of his emails were going straight to the spam folder, so hardly anyone was seeing them.
2. Low Domain Reputation:
His domain reputation was really low, which made it tough for his emails to reach people’s inboxes.
3. Poor Open Rates:
The open rates for his emails were very low—below 10%. This meant that even the people who got his emails weren’t interested enough to open them.
✅Solution
1. List Segmentation:
Since we didn’t have any data on how people were engaging, I split the email list into smaller groups based on when people joined.
This way, we could see how different groups reacted to our emails.
2. Engagement-Driven Emails:
I wrote short emails that encouraged people to reply. Each email was packed with useful info and included cool freebies to get people excited.
The goal was to make the emails interesting enough that people would want to open them and click on the links.
3. Reviving Subscribers:
Only the subscribers who engaged with the emails—either by replying or clicking—were added to a special list revival email sequence.
This helped us focus on those who were actually interested, making our follow-ups even more effective.
📈Results
Spam Rate
Open Rate
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